If the cupcakes are not eaten the day purchased they can be stored in the refridgerator in their original container. They will be good for about 2 – 3 days. You will need to take them out and allow them time (approx 45 minutes) to get back to room temperature before serving. You can also freeze the cupcakes in their original containers. These cupcakes can be used as needed and they will take approx one and a half hours to get to room temperature from frozen. The freezer does keep them the freshest.